Selected work
A deck of cases. Pick a card.
About
Yes. Incredibly, Placido is my real name. But you can call me Nichols. Long story.
Adobe CC, Figma
AI toolsMidjourney, ChatGPT, Claude, Kling, Veo, Gemini, Nano Banana, Higgsfield, Runway
Art director by nature, motion designer by reflex, curious by default.
Nine years in, and I still ask too many questions before opening a layout. On purpose: an idea should know what it's trying to say before it gets dressed up. Then I see it through, from the first sketch to film, social, digital, OOH and actual places people walk into, for brands like Audi, Netflix, Claro, Shell, Burger King, Gatorade, Novo Nordisk, Mercado Livre, Banco do Brasil and many others.
Some highlights: art direction for the national launch of OMODA's hybrids, while the OMODA 5 climbed to third best-selling hybrid in Brazil and the film made it into the Clube de Criação 2026 yearbook. Also two Naruto × Burger King themed stores, about as close as I'll ever get to being a ninja. I've led design and marketing teams, sat at the table with leadership, and I use AI as one more tool in the arsenal, never as the one holding the pencil. I'm looking for teams that care about strong ideas and careful execution.
What shaped my eye: horses, cars, wheels, fashion, the Wild West, Rockstar Games, Tarantino movies, and melancholic (okay, sometimes classic) music at 2 a.m.
Been there
2018 — 2026
Cannes Future Lions · 2019
Honorable mention, as motion designer on the awarded project.
Anuário Clube de Criação · 2026
OMODA 5 film with ambassador
Bruna Marquezine @ ID\TBWA.
Wanted: a good brief.
This town's big enough for the both of us.
Contact
Available worldwide.
Open to relocation.
soplacido.p@gmail.com
